Joanna Agwanda is bringing hip-hop into the spotlight with Syracuse University’s first-ever magazine dedicated to the genre: The Mixtape.

Agwanda, a sophomore television, radio and film major, hopes to work in the hip-hop industry after graduation. Until then, she said she needed an outlet that would encompass the music, fashion, art and dance that make up hip-hop culture.

With seven executive board members and about 25 general staff members, The Mixtape is a culmination of varied talents and interests in the many aspects of hip-hop. Agwanda’s team is the backbone of the magazine, she said.

Creating a magazine did not come without its challenges. After hearing countless no’s for funding and press passes, Agwanda, who calls herself a naturally shy person, had to fight to fulfill her dream. She encourages others to step out of their comfort zones to follow their passions.

The publication has endured multiple changes since its conception. Originally, Agwanda wanted to produce a documentary, then a website, but she realized the potential of having a physical magazine on campus. The magazine’s content ranges from serious matters to light-hearted topics, Agwanda said.

Some of Agwanda’s main influences are Lil Wayne and J. Cole. She accredits Lil Wayne as the first performer to truly enrapt her with his “The Carter III” album, helping her realize that there’s more to hip-hop than just what is heard on the radio. And about her favorite artist, Joey Bada$$, she said: “I will stand by him until the day I die.”

Although it has been a long process, Agwanda and her team are proud of the first issue, which will be published the week of April 18.

Agwanda said she continues to be inspired by the essence of hip-hop.

“Hip-hop, to me, is the perfect example of a rose that grew out of concrete,” Agwanda said. “It allowed people in opportunity-less environments to express themselves and create opportunity.”

Published on March 28, 2016 at 12:01 am

Contact: ghhughes@syr.edu